Coaching Industry Growth Trends
Trend 1: Sub Niching
The market for Business Coaching alone, in the US will exceed 11.2B in 2022. Business Coaching is just one of the Coaching Niches we have studied but as we studied these niches here’s what we found… CLICK HERE FOR THE FULL REPORT
Surprisingly after hundreds of hours of research and studying reports like IBIS Business Coaching report, and studying the systems of the industry’s top Coaches we found 5 simple trends that hold the key to what many have coined as “time bending”.
By implementing these 5 simple trends as a framework, you can position your business to accomplish 10X more business growth while working 50% less time. Here’s what we found as the current industry trends:
TREND #1 SUB-NICHING
This foundational piece is the most crucial piece to growing any coaching business. I know that may seem like a big statement, but… Knowing your mission as a company and the reason people choose to do business with you over your competition is crucial to growth. To see exponential growth in 2022 and to stand out from the competition, you have to be able to answer these 3 questions on a micro level, moving beyond a general “Niche” and into a Sub-Niche:
Why does my business exist?
Who do I want to serve?
What does my business deliver that none of my competitors can?
By Sub-Niching you move beyond the vague and talk specifically to your BCA or “Best Client Avatar”. Being this specific allows you to become like a laser in your market, setting your business apart from all the competition.
Every successful Coach in 2022 will need to move beyond a Niche and define their Sub-Niche and their BCA to become the go-to leader in their market space, it’s the first key to positioning your business for 10X growth!
If you want to see exponential growth in your business the only way that is going to happen starts with defining your answers to these questions, but not just any answer…
For example when asked – What does my business deliver that none of my competitors can? I hear something along the lines of…
We have the best prices, or maybe we have the friendliest staff… or something like that. Those answers alone don’t set you apart from the competition. To help overcome the challenges, I have developed a short questionnaire to walk you through developing what we call “BCA” or Best Client Avatar. The BCA is THE KEY that unlocks the door to next level growth in your business. We are giving it away for FREE!
This is your bonus for connecting here today! I want to help ensure you identify these answers. So I’m giving you the BCA training document to get you started on the right path. This document is part of our BCA Training that usually goes for $197 but I’m giving you the worksheet just as a thank you for connecting here today, 100% Free no strings attached.
This is important because, once you have your Best Client Avatar identified, you are ready to start building with the next step.
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